I

The year 200910 has.om€ to an end, an eventfulyear w th an excellent perlormance by reor

Mdr*etirq. Ou. commitment to be rJo.t

^ot

only n the Retai sector blr across a busne$

lnes stands f.m and unwaverine, and rean Ma*etins s fu ly charged towards turo ns thar

drcam nto rea ity on botlom line bas s we have been able to a.h eve a volume oa 24 53 MMT

thereby regisrering a growthot3% overh storica aswelaroverAoP(2r.36MMI)fortheyear

200910. we have been able to source 15.77 MMTfrom Relnery and the ba an.e wa5sou(€d

through d fferent groups lke rT&S and O&D wh ch was a challenge and a credtCodtothem

Ahd,thevarous nnovatveln t at ves undedaken by the sBUs a one wth the deve opm€^t and

up S6datio^ of infranru.ture, f{iltes and new projeds, har greany mproved our saes

performance lhis sustainad foctrs wil surey €ap rich dvdends in the lons run and he p

mprove our marketshare wh ch sourcoledrveaspnarion

lhe various SBU9 have perforfred exceedidgy wel n th€ year, keepine i^ vew the produd

suppy situations, refln€ry downturn,.tc whletheRetai sedor hasshown aBrowth of3%,

tPG 12%, Av at on 3 9% atrd [ubesat33.s%,ther&c pe.lormanceot 13.3%which is ona..ount

of malor o$ in vo umes of Naphtha & LsNs, has mor€ than hade up n Ms/Hso c, Fo &

Btumer. The.onnant suppod ol o&D a^d P&P which s the ba.kbone of Marketns, has

helped achieve the sa es volume ot24.53 MMT, and kudos to them

Projeds & Pipeiner Department has achieved an a lt me record thru put of 1192 MMT for a

three Plpe nes,which has ako ex.eeded the Ministry MOUiarsetofl0 MMT.

For the.om ns ts.alyear 201011, an the SBUs a.d a led Markering fundions are advsed to

ser thet interna tarCets we in advance and finalne the r respedive MOUs which lwould like

signed lointy wth me, by the end ofApril2010. Basd the ddmesric5aes tarsel of25 72 MMT

n the Annua P an 2010 11, and with a desire io a.h eve 26 MMT, the ssls

are requened io.onsider nret.hing a itte hore whlst fnn trg up then AoP targets

a.cord ncy. Th€se rargets alonS with the targets/pahneteE 5et in the MoLr wirh MoP&Nc,

need to be dosey montored by al cotrcerned far period. and quadery revews and

Another vtalaspect pe.tains to the financ a mp .ations in the mdter ol exrens on olcredit to

custome6. tkextremey mponanta.dcrtcalthattheoutna^dingsf.omthecustomerare

very cosely nonitored and Corpontion's fn.ncial nte.est fu y prote.red. There 5hal be no

fiedit beyo^d apprdved termr a^d ea.h of the sBUs/Rpson5 need to nonitor ths aspect very

speclfi.ally Wherevef any beyond termsa.e.eponed or alowed tb.dntinue, the same wi be

viewed verv (t.a y. S m larly, a our out stand ngs should be secured ro the erte^t po$ible

Thereshou d no unsecured out5tandngsnotcovered in the form of Bcs, Lcs,€k.

EEtr I

The credit evauarion and.red t arse$nent for rettinc the nedti tmiikanothercrtcalarea

whch needs to be ca.red aut v€ry.ar.fu y and a I the Resiona Credit Committees should

evaluate ths asp€ct perlodica ly in respect of the r .redit .ustome6 dur ne the ReC onalCredir

Comm ttee meeungs and take suitabe actionr a..ordi^sly. Needle$ to emphasze that

collecton on t m€ wll be the prime focls and no laxty on ihs account shal be a owed 1o

Thel!ture as we seelor HPc and esp.callyfor Market ns i5 bright,.ustomer dr ven and lu lof

unbpped potentalwhich, wth the rght impetus, wil rake us roward5 our ultimate soalot

being tJo,r rn the Indunry The hsh standards 5et bV us wilcreate new business idea5 and

50 ut ons to meet marlet.hallenges wthout.ompromi5 ns on our core princlples & decis ons

Tbe path to realrinCour vson to be,vo,l na bng and arduoustask Iheluture isvolatiewith

ble r.cto6 lke economns, demogmphics, e8al, poirca and

socia condtionr, re.hnological .hange!, and natucl lorces nfluen.ing our orsannations

de.Gion makns which wi lmpact our performance aid shategies. Bur al thi! should not

dis.ouraseourenth!sasmand drve,and instead motivate us ro think d fferenr y, nnovaleand

stcteSte to aiain su.ce$

wou d lke to take thr opportunq to rea.h out to each one of you, dear coleasues, and

assure you that despte rhe odds faced by us, w€ shou d rise above our lev€lof conlort and

reease the dir(etio^ary eftort n pedorm ng ourlasks to rh€ fulpn potentialand capabrlri€s

to.eachihar eve ofex.elence and surpass o!. next y€als target of26 MMTso aslo be able

to ach eveourcoroorate Pran obledrve of40 MMT nthevear2014.15.

on th€ whol€, rhe ex.erent penorman.e bythe sBUs with the nupendous support ofrhe ailied

functons lke O&D, P&P, R&D ac, NR, Mktg Fna^.e and legal i5 deseryins of a lcreditand frv

.ompliments to Team Markenng,

.odc"' LohJEU"<>